Hint: It's not these guys.


triumvirate_page2.jpg


The triumvirate is a thought model I use when thinking about online initiatives.


For a given challenge or project, I seek to understand it from three perspectives:


  • Business need
  • User need
  • Technology


These perspectives are frequently in conflict, sometime contradictory, and (often) difficult to ascertain. But, if you can grasp all three--holding them in your hand and rolling them about--you have a clear picture of what is possible.

 

Here it is, visually.

Triumvirate.gif

 

Ok. It's not the prettiest image. This is a blog, after all, not a design symposium! And yes, I know that it looks like the Starfleet logo! But it serves to help describe the interrelationship among the three perspectives.

STO_starfleet_logo_teaser.jpg

NOT the triumvirate...

 

How does this work?

 

It's simple. Learn. Consider. Synthesize. Understand.


  • Learn
    Begin with questions
  • Consider
    How does one of the answers related to the others? Ask questions about the answers.
  • Plot
    Put it together. Roll the ideas about. What does it mean when you plot your target in different places within the framework?
  • Understand
    See the picture and articulate it. Get to the point where decision is possible...and maybe obvious.


I realize that (as described) this view does not take into account things like practicality, resources, and timeframes. They're all part of the calculus. Often, they are the behind-the-scenes elements (the power behind the power) that define what actually gets done.

 

But that's for another post on another day...

 

(That's a teaser. It's designed to pique your interest. As Walt Disney is credited with stating: "Always leave them wanting more!")


As always, share and enjoy!