• Writing Style

    Here are some tips for writing engaging website copy. Note that some of the “rules” presented here conflict with standard writing and grammar rules.   Active Voice Using action words creates a more ...
    Elisabeth Voress
    last modified by Elisabeth Voress
  • Scannability

    Scannability refers to the ease with which a user can read and absorb content on a webpage. Online readers scan webpages; they rarely read word-for-word.   Content that is considered “scannable” help...
    Elisabeth Voress
    last modified by Elisabeth Voress
  • Readability

    Readability describes the ease (or difficulty) with which content can be read. For web writing, readability should be at about the 8th grade level. When writing a web page: Keep in mind the kinds of things that will...
    Elisabeth Voress
    last modified by Elisabeth Voress
  • Writing for the Web

    Why It's Important People read differently online than offline. It's important to cater to your visitors' reading style to make sure they get the information they want/need.   How you write your page will depend...
    Elisabeth Voress
    last modified by Elisabeth Voress
  • Step 2 - Define your goals for your website

    Last week, we suggested you create a content inventory of your current website. This week, we will think more about the future state of your website. You may want to discuss these questions with your executive team or...