ACS National Meeting Presentation: The “design approach” to creating effective websites

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Designing and maintaining a customer friendly web site is crucial to any small business success, as nearly all customers are relying on the Internet to find information about the companies they do business with and the products and services they buy. This presentation will explore how ACS uses customer feedback to build user centric web experiences that enable members to get information quickly and easily. Other examples of the best practices for building successful and engaging web sites will be presented, so that small and growing businesses can increase their exposure in the crowded Internet.