Writing for the Web

Document created by Elisabeth Voress on Jan 26, 2019
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The answers to these fundamental questions will guide the content you put on the page. Outline what is the absolute minimum information people will need. (Not “They might wonder about…”. Just “They will 100% NEED…”)This is not the only information you can put on your page. But any other information provided should contribute substantively to the user’s goal in coming to the page in the first place. Also, very likely that “100% NEED” you identified should be the content presented at the top of the page.Once you have answered your two key questions, write your content with these essential concepts in mind:

 

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