An excellent paper from the Dr. Philip Jessop and the ACS GCI Formulators' Roundtable:
Opportunities for greener alternatives in chemical formulations
Formulated products, including household care and personal care products, contain some components that need to be replaced because of identified or suspected negative effects on health or the environment. The creativity and expertise of the academic green chemistry community could contribute to the identification of more desirable replacements for such components, if the community were aware of the needs. The formulator's industry, through the ACS Formulator's Roundtable, has identified 10 classes of components that are particularly in need of replacement. These classes are described, as are the characteristics that ideal replacements should possess.