This is interesting. There are many parallel issues in terms of processes (communicating with and educating practitioners, their customers, general public, students, etc). The content of communications would be different. Talking with another organization may help us think about the process of doing this - and provide new ideas in terms of tools and venues for outreach.
I also see a partnership here in terms of content - as Bob describes. And they can help define what types of materials, etc would be useful and most successfully embraced for use in homes and offices to improve energy efficiency and local generation.
Perhaps start with an initial conversation with their resource person to see how they are structured for addressing this issue? I'm curious if their efforts are as broadly based as ours are.