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Bringing sexy back to chemistry

Question asked by Rachel Pepling on Jun 23, 2009
Latest reply on Aug 27, 2009 by Brad Smith

Over on C&EN's blog, C&ENtral Science, we've had an interesting discussion about the public's perception of chemistry. Science in general is getting its groove on (see GQ's Rock Stars of Science), but the days of "better living through chemistry" seem to not be making a comeback. Who might capture the public imagination as the face of chemistry? Other thoughts on how chemistry can bring sexy back?