Elizabeth Fraser

Social media’s untapped productivity payoff

Discussion created by Elizabeth Fraser on Jul 26, 2012

Seventy-two percent of companies use social media in some way—usually to gather insights, to market goods and services, and to serve customers. Yet the McKinsey Global Institute finds that twice as much potential value lies in using social tools to enhance communications, to share knowledge, and to foster collaboration within and across enterprises, which together can boost the productivity of knowledge workers by 20 to 25 percent.


The social economy: Unlocking value and productivity through social technologies, on mckinsey.com, homes in on social media’s economic impact and evolving applications in four sectors: consumer packaged goods, retail financial services, advanced manufacturing, and professional services. -- Read More --

Outcomes