Advertising

  • Keep in mind the users’ experience and ensure that advertising supports the content you provide. The ad should provide some value to your audience.
  • Ads should not be obtrusive to the website’s visual design, nor deter, impede or detract from the users’ experience. Ads should not visually distract and undermine the authoritative presence you want your site to convey.
  • Ads should be labeled “advertisement”.
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