It is likely that you may want your web pages to come up in the results when people are looking for your site with a search engine (e.g. Google, Yahoo!, etc.). Creating search-friendly web pages is called organic or free search engine optimization, meaning that web pages contain the details search engines seek. These details help to place search results on the upper part of the results list. There are many tactics to optimize site pages for on-page search engine optimization (SEO) which may result in a higher rank for each of your site’s web pages.
Getting search engines to rank your pages higher is a combination of the use of keywords in key locations on your pages, and a few operational steps to help search engines find and crawl your content.