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Promoting Your Web Presence

New Contributor III
1 0 1,282

When it comes to developing a valuable web presence for your component group, building a website is only half the battle. Regardless of your site’s content or design, if no one visits the space, there is no real value in its existence. That being said, website promotion can be intimidating and complex at times. Therefore, to help increase the amount of traffic visiting your site, I have compiled some quick and easy strategies that can be used to promote and advertise your web space. They are as follows: 

  • Use Social Media
    • Share the link to your Network space on Facebook, Instagram, Twitter, and include the URL in all Social Media profiles’ bios.
    • Embed your social media feed onto your ACS Network space. Using an HTML widget/tile will not only further promote your space’s social media, but it will also automatically display content via an RSS feed.
  • Include the site URL on Email listservs and in newsletters
    • If there is a listserv (mass email group) for your local section or division or other newsletter or periodical, use these media to advertise your group’s web presence.
  • Blog regularly
    • Having blogs on your website can increase your ranking on search engines and can help establish you as an expert in your field
    • In addition to blogs, regularly updating all content in general will give visitors a reason to return and share with friends.
  • Submit your site URL to online directories (SEO)
    • Search Engine Optimization (SEO) is an effective strategy for increasing a website’s ranking on big search engines like Google or Bing. The higher a site is ranked, the easier it is to find via a given search engine
    • The ranking system depends on a variety of factors such as content quality, the number of outside links to the site in question, and the presence of keywords and phrases, among other things.
    • Read more about SEO and submitting URLs to Search Engines at: