by Kathryn Sheridan, CEO, Sustainability Consult
In recent years, the bio-based chemical industry has experienced steady growth and interest in the ‘bioeconomy’, an economy based on the consumption and production of materials from renewable sources. Companies and consumers alike are looking for solutions that are more environmentally-conscious and contribute to a sustainable future.
The chemical industry is offering ever more sophisticated and sustainable solutions with a lower carbon footprint. As sustainability communicators, we believe that for the bio-based industry to deliver on its considerable promise, it must communicate with customers and stakeholders in a clear and credible way.
We work across the bioeconomy, including on bio-based chemicals and bioplastics. To contribute to the debate on credible communications, we have developed five principles for organizations to guide their communications.
Five Principles for Credible Communications
The chemical industry has a major role to play in moving society towards a more sustainable economy. The bioeconomy is part of that goal as it supports the environmental objectives sought by policymakers, consumers and NGOs alike. Maintaining stakeholder support is essential if we are to gain consumer acceptance of new technologies. Credible communications mark the first step to ensure the right messages are being distributed.
Sustainability Consult is a Brussels-based sustainability communications and public relations consultancy, specialized in the bioeconomy, clean tech and renewable sectors. Kathryn Sheridan is a 1% for the Planet Ambassador.
E-mail: ks@sustainabilityconsult.com
Website: www.sustainabilityconsult.com
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